Ad Nauseum 2
Mazda is known for, if anything, doing things differently. They single-handedly brought about the resurrection of the 2-seat small convertible, a previously dead market, in 1989 with the MX-5 Miata. Which has been a resounding success. They made a production road car with a Miller Cycle supercharged engine, pretty much just because they could. (Remember the Millenia S? Yeah, 2.3L V6, Miller Cycle, supercharged. Why? I have no idea.) But the biggest gamble that Mazda ever took was the rotary engine. And when they came out with it, they needed some unique advertising to get the word out. This is what they came up with.
“Piston engine goes BOING BOING BOING
But the Mazda goes Mmmmmmmmmmmmmmmmmmmm”
The ad was for the RX-3 wagon. Although it’s cute, I’m not sure that a country song and the message “Buy this car and a pretty girl will steal it from you” was what they were aiming for.