Ad Nauseum 1
Editor’s note: this is the start of a new column where i will occasionally feature some of my all-time favorite automotive ads, whether print or video. I hope you enjoy!
-James
Deep down, i’ve always had a soft side for the 1994-1994 Impala SS. It was the performance version of Chevy’s lame duck Caprice model. Fitted with a 260-horsepower 5.7L LT1 (with cast iron cylinder heads as opposed to the aluminum ones in the Corvette and Camaro/Firebird models), a 3.08 limited slip diff, and lowered and stiffened suspension, every Impala SS that managed to sneak out of the factory was dipped in a sinister coat of gloss black paint. The story behind the SS was that public reaction to the new Caprice in 1991 was so negative, many people took to customizing the cars to make them less ugly. Some time in late 1991 or early 1992, a GM executive saw a modified Caprice drive past in Detroit, and was so impressed by the new look that he followed the owner home and asked him about what had been done.
Anyway, this ad symbolizes the sheer awesomeness of the Impala SS pretty well, I’d say:
